Many tenants are already using their respective Point-Of-Sales systems and they can now leverage to a Shoppers Relationship Management System which is customised for shopping malls and with the following features:
- Online member web-portal that provide self-help services such as membership sign-up and members account management.
- Web and mobile services that provide an avenue for creating product awareness, event planning and management.
- Mobile technologies to identify and verify shoppers at Point of Purchase.
- Digital Marketing and Business Analysis tools.
- Facilitate conventional redemption services at Customer Service Counter.
- Verification, notification and instant reward recognition at Point of Purchase such as;
- A reliable and auditable technology that could verify a purchase conducted at tenants Point-Of-Sales system and then electronically administer the Shopper Relationship Management processes on a real-time basis.
- A management system to control and ensure that all online and manual activities are synchronised and carried out according to the pre-set qualifying criteria.
- Instantaneous recognition of qualifying members and their pre-registered In-Vehicle Unit thereby enabling automatic car park redemption on a real time basis.
- Awarding of event driven E-Vouchers and other rewards.
- Recognition of E-Vouchers on subsequent purchases with participating tenants.
- Mechanism to track and reimburse expenditures incurred by the tenants.