In most shopping malls, the mechanism to verify purchases is often done at the Customer Service Counter after purchases are made from the tenants. With the increasing impacts from online shopping presence, many online shoppers are expecting immediate reward redemption rather than queuing personally at the Customer Service Counter. As it is, many shoppers are frequently left unrewarded due to the above-mentioned rigid process. Therefore, a proper, detailed and informative analysis of buying trend can never be obtained from incomplete records due to the omission of a certain group of shoppers.
Today, an increasing number of shoppers prefer instantaneous reward recognition at the point of purchase or through self-help verification services that they would prefer to conduct at their own convenience. DTS has innovated the new technology to capture a copy of the e-receipt upon payment made by shoppers across all independent tenants’ Point Of Sales System.